Justin Lopez's profile

Brand Standards Guide

Brand Standards Guide 
In this project I have used Adobe Illustrator and Indesign. The first step I took to completing this project was I made the logo in Adobe illustrator. I made the burger from scratch and once I was done I found the right font in order to compliment the burger. Once the logo was completed, I found two primary fonts that I was able to use for the guide that would compliment the entire logo itself. Once that was finalized, I began to make the cover and the pages in Indesign, I made a table of contents so it could feel like a real book for a brand and made an About us page to talk about the business the logo represents. Then I made the pages that show what an outside designer is allowed to do and what not to do, which includes the the shape, size, color, and the typography of the logo. After I made the pages for that I showed the outside designer what the logo would look like on the business  products and finished the guide with the back cover. This project helped me understand more about what a Freelance designer would have to follow when creating a design involving the logo of a company that is looking for a designer outside of their business and it shows how in depth a logo can be.
Brand Standards Guide
Published:

Brand Standards Guide

Published: